“Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming, ‘Wow! What a ride!'” ― Hunter S. Thompson

From the desk of: Scot McKay – X & Y Communications

My uncle Bob was a great guy. He was an Eagle Scout, then an aviator in the Navy. He worked on cars and had a pristine ’69 Corvette Stingray.

When he passed away from cancer, I flew back to Baltimore to attend his funeral. I had moved west years before and hadn’t actually been to his home in ages. Everything was exactly the same, including the “plastic pig” in the garage.

Uncle Bob had gotten his set-up dialed in, and didn’t mess with it ever again. Something about that haunted me, and yet I shook it off. But sixteen more years have passed since.

Over that course of time, I’ve met the woman of my dreams, we’ve had two amazing kids together and life is wonderful. But not long ago I started pondering how we’ve lived in the same house all that time. We pretty much have the same furniture. I’ve driven the same truck since 2009. The walls pretty much look the same.

I GASPED AT THE REALIZATION. I HAD BECOME MY UNCLE BOB!

The clincher? After having traveled to over 100 countries with Emily, we hadn’t really left the country in four years. Sure, COVID happened, but that only covers a couple years of that gap.

Was “been there, done that” really good enough? I came to the sober realization that we could die here….and probably be happy as we did. The proverbial frog had been boiled.

We have let the sands pass through the hourglass, carefree about letting happy, sentimental memories rule our thoughts…even though there is so much more out there.

IT’S 2024. YOU’RE STILL STANDING, AND YOU’RE BACK IN THE SADDLE. SO NOW WHAT?

The global pandemic disrupted everyone and everything worldwide. That was against our will. Now, having adapted and done the best you could with the hand that was dealt, you sense you’re a survivor. You landed on your feet.

So now, armed with that mindset of newfound confidence and courage, you get to call the shots. This time, YOU get to disrupt your life in the best way possible…on your terms.

The question is why isn’t everyone doing that?

“EVERY MAN DIES, NOT EVERY MAN REALLY LIVES.” – William Wallace

It’s amazing how people behaved like sheep for the past couple of years. But our post-modern suburban lifestyle had already lulled us to sleep. It happens to nearly everyone in our culture.

Before we know it, we’re hypnotized by routine. We’re convinced living in a cocoon of comfort is enough, when there’s still a yearning simmering just below the surface. There’s a big, amazing world out there. We only get one life in which to experience the fullness of it.

Instead of continuing to go with the flow of the post-COVID status quo, all of us need a wake up call.

It’s 100% true. Something has GOT to give here. Our very livelihood–and our legacy–depend on it.

So then, how do we make it happen?

LIVE LIFE TO THE FULLEST AND WOMEN WILL FOLLOW

SCREW THE “SUBURBAN SLEEPWALK”

Un-Settled is as descriptive a title for this journey as one could ask for. In joining this band of brothers, you are not only guaranteed never to get “settled in your ways” (the worst insult when getting older), but you will also be challenged to never, ever settle for less than your full potential.

THAT’S WHY I’M NOT JUST A “GURU ON A MOUNTAIN”. I’M DOING THIS WITH YOU.

Let me be as real, transparent, up front and vulnerable with you guys as it gets. I’ve been swindled into “suburban sleepwalking” as much as the next guy. And I’m as fed up as you are.

I’m not just the moderator for Un-Settled, I’m on the front lines in the trenches with you…determined to reach the peak.

BONUS: Get The Big 4 Man Challenge FREE ($97 Value)

“YOU DO WHAT YOU CAN FOR AS LONG AS YOU CAN. AND WHEN YOU FINALLY CAN’T, YOU DO THE NEXT BEST THING.”

General Chuck Yeager was 97 when he passed a couple of years ago. On what turned out to be his last birthday, he was asked if he remembered what first inspired him to fly. His answer was immediate and definitive. “The pilots had clean fingernails and pretty girls on their arms.” Imagine…in a post-modern world where the Lockheed SR-71 and Concorde have come and gone, the first man ever to defy the sound barrier was still on Twitter in 2020. Ironically enough, many men live in mortal fear of leaving the house, even as most accidents involving injury happen in the home. Meanwhile, The Right Stuff springs eternal. If any man ever legitimately earned his wings, it was Gen. Yeager.

“FIND WHAT YOU LOVE, AND LET IT KILL YOU.” – Kinky Friedman

How about you? Do you feel like time is passing so fast, as if you’re falling behind…left in the lurch? Does the very definition of “success” elude you?

Real men break free from passive acceptance and embrace the challenge of real passion, purpose and honor. CHANGE and a NEW ADVENTURE make you feel ALIVE.

It’s like an adrenaline rush, albeit one that probably won’t actually kill you. Nevertheless, too many men have NEVER felt it. If you have, I trust you haven’t forgotten what it feels like to care about something and/or someone so much you would be willing to die for the cause.

Yes, you can–and will–feel it again. That is what Un-Settled is all about. Satisfaction and fulfillment based on a life well-lived will surely follow.  And yes, the very women you want to attract will notice.

“ARE YOU GONNA PULL THOSE PISTOLS, OR WHISTLE DIXIE?”

If you’ve see the classic Clint Eastwood film The Outlaw Josey Wales (and who hasn’t?), you already know it’s all about one man’s journey after his world gets rocked to the core. Along the way, it’s crystal clear he’s all about feeling alive. He drops wisdom on a younger guy: “Dyin’ aint’ no way to make a living, boy.” He finds himself disgusted at the furtive passivity of several soldiers, who apparently would rather “whistle Dixie” than step up like men. Clint Eastwood himself has never been one to whistle Dixie. He has been a mayor, a real estate investor and at 92 years old still directs. Gran Torino was supposed to have been his last picture—a movie about dying well—and that was well over a decade ago.

IS LIFE MORE LIKE A GHOST TOWN THAN THE WILD WEST?

Just like in that other great western movie Tombstone, this is a reckoning.

Un-Settled is a call to action, built on the foundation of a real plan.

You don’t have to be a former Navy S.E.A.L., out in the woods next to a campfire, talking like Sam Elliott and driving cattle.

But it is your solemn duty as a man to go out and LIVE…driven by whatever fuels you to breath the air, experience the adrenaline and FEEL ALIVE.

Maybe you’re coming off of a tough breakup, are recently divorced or even widowed. You could be retired or discharged from the military.

Perhaps your career has grown stale. Maybe you’re still where you’ve always been–even in the town you were BORN in–wondering if there’s more, and if so, how to reach for it.

Well, we as men indeed have that yearning that never goes away as long as we live. It may be best described as ambition, wanderlust or straight-up masculine energy; but to deny its presence is to die inside slowly.

“MOST MEN LEAD LIVES OF QUIET DESPERATION” – Henry David Thoreau

Make no mistake about it. The slow, subtle demise brought about by suburban comfort and ennui is what is choking out that feeling of being “alive”. There’s no purpose to be found in that, despite a false sense of security. There’s nothing to get excited about. No joy.

So many guys are EXACTLY alike…letting life happen TO them, instead of FOR them. I see it every day. It’s written all over the face of the young guy behind the counter at Office Depot, who has the same apathetic yet frustrated demeanor as the one who answers the phone at the insurance office.

There’s a latent rage against the machine just under the surface. But chances are these guys will all still wake up tomorrow doing exactly what they did yesterday…for the next however many years until they either wake up within or die.

But all the while, all it takes is to do SOMETHING. You don’t have to reinvent, just redirect and LIVE. It’s like Aikido for your life. Use your own potential energy to change directions.

Believe it or not, it’s much harder to make the decision to part with your habits–including your stuff–than it is to actually make the change. But the exhilarating part is there is no regret on the other side, only a powerful sense of fulfillment.

“ANYTHING THAT HAPPENS BEFORE OR AFTER…IS JUST WAITING.”

Steve McQueen was proclaimed the undisputed “King of Cool”. Hints of the complex reason why can be found throughout his life. Sure, McQueen’s character in the movie Bullitt was the inspiration for “The Fonz”, but the coolest part is the final scene where he looks himself in the mirror…the only man with integrity in the entire story. Meanwhile, he starred in other flicks like LeMans and On Any Sunday, not really acting per se, but rather portraying his adrenaline-laced real-life passions apart from his “side hustle” as a Hollywood leading man. When you inspire other badasses in their own right like Paul Newman to reach higher and do more, you’re making an impact. “Racing was life” in the movies, but how much Steve McQueen packed into his short 49 years on this planet is clear evidence he did anything but wait around between hot laps.

But the truth was it had been time to move on from that anyway. As is so poignantly told to Lightning McQueen in Pixar’s Cars 3, “the kids will decide when you’re done”, and they did.

Yet, a mere seven years later, both my wife and Corporate America had once again told me I was finished. Having closed sales worth nearly a half-billion dollars, I stubbornly refused to believe that at first. But once again, I had done everything I could. Working for a Fortune 50 company making a Fortune 10 company richer really had started feeling empty. It was time for another purpose.

That came, of course, in the form of getting my future relationships with women handled. Having dated over 100 wonderful women on the way to meeting Emily, I became passionate about empowering other men to greatness in that area as well.

HERE’S HOW UN-SETTLED WORKS

In late 2020, a group of like-minded men gathered. They challenged each other to get unstuck, go for more, reach for a bigger purpose and never look back.

Every fluff-free minute of Un-Settled was devoted to life lived with passion, excitement and excellence.

The six core sessions have now been made available in MP3 audio format, completely remastered with full transcripts.

And yes, like the original attendees, you’ll be able to ask all the questions you want. A 30-minute LIVE coaching call with me is included.

BONUS: Get The Big 4 Man Challenge FREE ($97 Value)

“YOU KNOW WHO THE HELL I AM?”

Evel Knievel is, to this day, the only human being who has ever been allowed to wear a cape.  Nobody in American history has resembled a real-life superhero more.  He reportedly broke every bone in his body at least once.  Whenever Evel was on Wide World Of Sports on a Saturday afternoon, the world stopped to watch…in awe. Every neighborhood kid on a Schwinn Sting-Ray built ramps and jumped stuff. Years after his day in the limelight passed, he granted a rare interview with sportscaster Jim Rome. After mentioning his chances of surviving the infamous Snake River jump attempt had been about 50/50, Rome wondered aloud why he would proceed with such a feat. The grizzled Knievel left the notoriously cocky radio host utterly speechless when he calmly responded, “You know who the hell I am?” Robert Craig Knievel lived on his own terms. He craved adrenaline. His fame was over the top, and the overwhelming affection of women was a given. He ultimately died from hard living as an old man, not from the sudden stop at the end of a long fall. Of the many risks he took, there was never any danger of “rusting out”.

BONUS: Get The Big 4 Man Challenge FREE ($97 Value)

“HOUSTON, WE HAD A PROBLEM.”

Unlike airlines and hotel chains, only a shop full of pragmatic scientists wouldn’t skip the number “13”. Ask the crew of the infamous Apollo 13 and they would tell you luck had nothing to do with it. Complications happen, and you deal with them like men. Years ago, I had the privilege of meeting Apollo 13 pilot Fred Haise, who nonchalantly confirmed the rumor I had heard about how he had aimed the spacecraft back toward Earth by line-of-sight. As absolutely nuts as that sounds, failure was truly (and famously) not an option. What if YOU could be as focused, yet nimble with your life? Or do you need every little thing planned, preferably by someone else? Just look at that photograph of the original astronauts above. These weren’t “pretty boys” on the silver screen, they were everyday badasses who drove for more, taking the lead of John Glenn (who went on to serve in the US Congress).

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“YOU WILL HAVE PAMPERED YOURSELF INTO MEDIOCRITY, INSTEAD OF GIVING YOURSELF TO ETERNITY. DON’T DO THAT.” – Bruce W. Thielemann