Masterclass For Men | April 2025 | X & Y Communications

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Winning. NO Excuses. NO Apologies. Just Victory.

Whatever Happened To Winning?

Before modern times, we as men had to win. Otherwise, we would lose everything to rival tribes–our possessions, our women, even our lives.

But somewhere more recently we’ve been led to believe winning didn’t matter so much anymore. These days, we can just “go through the motions” in life, collect a paycheck, and exist.

Let’s face it, though. That leaves us feeling empty. And there’s still no greater insult to a man than being branded a “loser”.

Far too few of us even know what it feels like to be truly ALIVE, let alone what it’s like to WIN.

But there’s no mistaking it. The exhilaration is real, visceral, and overwhelmingly addictive.

And no matter what anyone says, winning still flat-out rules. It’s why we love sports, and why salesmen and entrepreneurs get paid more.

The truth is in plain sight: playing not to lose doesn’t cut it. We’ve got to go “all in” and play to win.

It's Simple: Getting The Girl Means Winning

Nowhere is victory sweeter than when you get the woman you truly want. And yes, you have to WIN her at the expense of other men who want her too.

Otherwise, you’ll settle…and simmer in resentment toward that guy who got her.

But here’s the thing. So many men feel so beaten down, so defeated, that just getting back in the game is a giant step towards winning.

In this month’s Masterclass For Men, you’ll reclaim your rightful mindset of a WINNING man, and gain practical steps on HOW to win…with women AND in life.

No more missed chances. No more regret. Take the wheel and drive your destiny to victory.

Get In The Winner's Circle

This habit of winning is the missing link between men who struggle for decades…and those who break through fast.

Most guys lack the motivation and discipline to rise above the fray, and just keep running in circles.

But not you. You were born to WIN. Don’t let anyone tell you otherwise.

Join like-minded men for this month’s Masterclass For Men and start your winning ways.

Before This Event

You can’t remember ever feeling what it’s like to win

It’s as if you habitually miss the mark

Another man ends up with the woman you want

You shy away from challenges, thinking they’re not worth the effort

All too often you feel like an “also ran”, riding the bench

Once you taste victory, you only know you want MORE

You cultivate a new habit of winning

You win with women…and get the girl

You step up to challenges with excitement, anticipating victory

Women and men want to be around you because you win

WIN WITH WOMEN...WIN AT LIFE

12 practical reasons why every man MUST start winning...and NOW

9 action steps to VICTORY that any man can use to WIN more consistently

7 primal truths that rule competition for women between men (HINT: most men will NEVER figure these out)

6 tell-tale signs of habitual losers...and how to make sure you NEVER exhibit them

5 tragic reasons why fewer men even care about winning anymore (HINT: we've been tricked)

7 forms of HEALTHY competition that make you a better man

8 "faux-thentic" forms of competition that are TOXIC...and to be AVOIDED at all costs

6 powerful ways to ACT THE PART of a WINNER (HINT: this is no "fake it 'til you make it" BS)

4 "pitfalls to winning" that only the victorious will ever understand...and should wisely avoid

9 widely OVERLOOKED advantages to securing victory

6 unbeatable ways to handle "haters"

5 ways to handle "fan boys" once you start winning (HINT: these will make you beloved to virtually everyone)

The best kind of victories...and how to engineer the contests that lead to them

Michael Jordan's pre-game ritual that made him the GOAT

Primal reasons why men are hard-wired to WIN (HInt: It's your DESTINY)

How fully HALF the population in the Western World has conceded defeat before even competing

Why too many men are actually tricked into avoiding competition altogether (don't take the bait!)

Is 2nd place the first loser? It depends...

The major "warning signs" that post-modern culture is sabotaging our birthright as WINNERS

How to identify the best challenges and contests to WIN at

Are you participating in a FAKE contest...with no real opportunity to win anything real? Here's how to tell.

What to do if you find yourself in competition with a woman

What does "family training" have to do with the habit of winning?

How most men talk themselves out of even competing (don't be that guy!)

The truth about "participation trophies"

Why victory might very well be as much about a FEELING as much as an ACCOMPLISHMENT

A legendary 18th century author's GOLDEN quote on picking your battles

How to win in EXACTLY the right way to attract women like moths to a flame

How many men "play not to lose" rather than playing to WIN

Why so many men LOSE a woman after they WIN her

The TWO insidious ways post-modern society is FOOLING men into "false victories"...with DISASTROUS results

Why young men today are "hungry for love and battle, but lack the stomach for either"

The "vortex of doom" that's causing most men nowadays to habitually LOSE with women (YES, you can turn this ship around)

The "hidden" corollary between CONFIDENCE and WINNING

Two MAJOR unexpected results of winning that every man MUST be ready for

How to avoid wasting time playing for "Pyrrhic victories"

How to properly use visualizations to WIN more and LOSE less often

What to do when your teenage son wants to challenge you. (Can this be a win/win?)

THIS type of victory is the BEST kind...and how to enjoy MORE of them in life

($27 Value)

My Power Sessions program lets you ask me unlimited email questions, with real answers in 24 hours or less. By special arrangement, for a full month you can get all the clarification you need after enjoying the Masterclass. NOTE: This will NOT auto-renew.

($225 Value)

It’s easy. Use my online schedule app to get on my calendar for a 30-minute private Q & A session with me over phone or Zoom. The whole purpose is to make sure your remaining questions that come up after the Masterclass are answered with crystal clarity.

What Is A Masterclass, Anyway? And How Do I Benefit?

Full Video Presentation Powered By Zoom

Gain Clarity On A Specific Topic And Remove Sticking Points

Permanent Access To The Presentation, Slides And Other Bonuses After The Event

Real, Actual Coaching At A Tremendous Cost Savings

Satisfaction 100% Guaranteed

Listen To That Voice Inside That Drives You To Win

Here's What's You Get...Including BONUSES

A FULL PRESENTATION guaranteed to get you on your next winning streak

BONUS: 30 days of email coaching with Scot McKay

BONUS: 30 minutes of phone coaching time with Scot McKay

BONUS: Full access forever to the complete video presentation

BONUS: Full access forever to the deck of slides

BONUS: FREE downloads in the Download Portal after the event

When Do I Get My Access?

Immediately after you complete your order, you’ll get a welcome email. Shortly thereafter, you’ll receive full Download Portal access information via email. If for any reason you don’t get these messages, check your spam. If you still don’t get it, my support team will assist you promptly and efficiently, as always. Contact: support@deservewhatyouwant.com

Does Taking This Masterclass Mean I’ll NEVER Lose?

Well, it’s not reasonable to expect to win every contest we face in this life. What WILL happen, however, is you’ll have a new habit of winning, along with the mindset and skills winners use to their advantage to be victorious more often than not.

I Don’t Know, Man. I’ve Been On One Hell Of A Losing Streak Lately.

You’re not alone. Yogi Berra once said, “90% of this game is half mental”. Every man knows what it’s like to lose. But the ones who finally taste victory are the ones who think and act like winners. Once that happens, you’re the odds-on favorite. From there, it’s all about gaining skills that give you that unfair edge over any competitor.

How Much Of This Will Be Pure Content?

ALL of it. After a very brief overview of logistics as mentioned above, we’ll hit the ground running. There will be plenty of time for your questions both during the Masterclass and at the end, too…all in real time.

How Do I Access Everything After The Live Event?

The entire video presentation AND the deck of slides, along with all bonuses, are permanently yours in a state-of-the-art one-stop portal. You can access it 24/7/365 from anywhere in the world, anytime you want. You can even ask me questions directly via email and/or on a scheduled 1-on-1 call.

What If I Have Some Of Your Programs Already, Or Have Hired You As My Coach?

Almost everything I’ll reveal in this Masterclass is brand new, as I’ve never presented on this subject in the past. If I’m your personal coach, this is a unique opportunity to not only make sure you get EVERY new secret, but also to interact with a group of like-minded men in real time. In short, you’ll benefit as much, if not more than any other man in the class.

If For Any Reason I’m Not Satisfied, What Happens?

That is extremely unlikely as this Masterclass will over-deliver big time. BUT…if you’re not 100% happy, I’ll give you a full refund. Again, just contact support.

Fight For Your Right To Success With Women...And Everything Else

You know, I already thought you were a great guy after we talked, but after listening to most of your MASTERCLASS I just want to say that you seem like such a genuine, awesome person. Much appreciation for what you're doing and how you do it.

I found so many good, RELEVANT nuggets in the class as well that talk about the real issues men should consider along with tips that I know will work with real women in the real world (the "half-step" is genius). Jim

Loved the second masterclass on bold assertiveness. I have watched it twice and still processing it.Mick

I can't begin to tell you all the things that I have learned from you. It's been an absolute miracle at how quickly you helped me turn my life around. I’ve discovered and cultivated a level of self-confidence that I have never had in my life, and my hope for future happiness is restored, whereas before I never thought I'd find happiness again. Chuck

I've gone through countless experts and you've been by far the most grounding force. It's great, you've been a role model and the more experience I develop, the more wisdom I find in all your work. I've learned everything from giving multiple extended orgasms to cooking up a great meal together to being fun at parties. Just had to thank you for all the work you do.Felipe

You have helped me completely transform myself into a person that I feel is closer to my true self. Your advice does something that is markedly different from the others. You respect and enjoy women, and you emphasize achieving complete self-assuredness and authenticity. That is simply an awesome way to live. Thanks for everything.Phil

I have to say man, your coaching got to bring out what I have always wanted to bring out of me, and help me find a woman, who even said tonight she loves being my cheerleader. This is the first time in my life where I did not care so much about the getting sex, it was more about tuning into her, creating a connection that in turn brought out passionate feelings within me I never knew I had. The crazy thing is she commented on how much she loves my masculinity. She said she wants to please me in anyway after our first time. Unreal, man. Its quite a feeling.Jim

I love the way your system works. It validates a lot of stuff I've believed for a long time (i.e. not treating women like targets and manipulating them for specific ends). It's refreshing to read and hear material that focuses on having some respect for the opposite sex.Mike

I believe I've finally reached a place where I can say that I'm fully satisfied with the quality of women I'm able to bring into my life, thanks to your guidance. You implant in us the knowledge about women that our fathers neglected to do.Gavin

My girlfriend and I have been happily dating over a year now, and are planning to get married before another year is through. She's such a sweety and she appreciates the way I treat her, which is largely the way you teach. Thanks for all the help and advice.Ben

I can't thank you enough for all the knowledge that you shed upon me! I learned so much from you in the many conversations we had that you just can't put a price tag on. I never had a hard time attracting women in my life, but when it came to finding the *right* woman, that's where I had my troubles.

You helped me to start thinking differently about what I really wanted. This allowed me to really sit back and raise my standards and not just settle for anyone anymore.

After just a few months of talking in depth to you about what I really wanted, I met the perfect *100 out of 100* on my spreadsheet and have finally found the woman who I'll be spending the rest of my life with.

It doesn't hurt either that I'm her perfect guy as well...I guess that's what being a Big 4 Man is what it comes down to in the end!Nick

I wanted to let you know that by using your help I have a date with a woman I would have always believed was far out of my league. You see, she is an actress, an honest to goodness, seen her on the TV actress. I met her online, props to you. It went extremely well and she truly is a ten, we hit it off from the start. Thanks, Thanks, Thanks for helping me get here and wish me luck! I wouldn't have been able to do it without your help.Evan

I wanted to tell you that you are for real. Thank you for providing real value.Mike

Get Back To Where You Once Belonged...At The Top

Scot McKay – X & Y Communications

Scot McKay is a professional dating, relationship and career consultant, bestselling author, adventure traveler, conference speaker, media personality, stand-up comedian, play-by-play announcer and podcast pioneer. His podcast The Mountain Top has been ranked #1 in its category on Apple Podcasts. He reaches over 300,000 people all over the world through his newsletters, podcasts and social media presence. He is the the author of twelve books, sixteen multi-media programs, and hosts a monthly Masterclass For Men. Scot has been featured by over 400 media outlets and educational institutions worldwide including MTV, ABC, NBC, CBS, Fox, The Wharton School of Business, Men’s Health, Elite Daily, Forbes, Discovery Channel and The Wall Street Journal.